Journal
Thoughts on creativity, technology, and the evolving nature of creative work.
Culture
November 13, 2025
7 min read
Our creative team needs long, uninterrupted blocks. Our account team needs to coordinate. Both are necessary. But when they interact, something breaks.
Read article →Culture
October 28, 2025
8 min read
We collectively built a work culture that's killing the creative work we all say we value. Meeting-heavy schedules. Calendar Tetris. Deep work squeezed into 30-minute gaps.
Read article →Marketing
October 7, 2025
8 min read
Every year, brands spend millions on Super Bowl ads trying to make people care for 30 seconds. One approach rents attention. The other earns it.
Read article →Marketing
September 16, 2025
5 min read
Brands are trying so hard to be authentic that they've forgotten what authentic actually looks like. The problem isn't wanting authenticity—it's thinking about it backwards.
Read article →AI & Creative
September 1, 2025
4 min read
The creative industry is having an identity crisis. Data vs. creativity isn't the real battle—the opportunity is using intelligence to make human creativity sharper.
Read article →Creative Philosophy
January 15, 2025
2 min read
Ask any seasoned creative what pushed their best work forward, and the answer probably won't be 'an unlimited budget' or 'total freedom.'
Read article →